Hello there!
I’m Preethika Raviraja, Founder of Aaruthra. I’m from India and my vision for this start-up is to create products that inspire people To-Do more, Create more & Live more, Every single day!
And yes! I self taught my way from art to graphic designing to Stationery Business.
Would like to know more about me & the brand.. !? Grab yourself a cup of coffee and scroll through 🙂
My academic history is one of the most interesting things about me..
I am a qualified Chartered Accountant (ACCA) (not at all bragging about my 3 world ranks though 
) + MSc in Professional Accountancy from University of London + MBA in Fashion Entrepreneurship, all at once!
Uffff! Sounds crazy right?
A super-nerd who never gave up on creativity after all.!
Why art & designing then?
Every single one asks me that!
Yes, I enjoy my full-time Finance profession, but I also chose to stick to Art & Business because I share the same passion & calling towards both art and the ever-changing world of Business & Finance.
All these academic certifications & awards did their job of making me trust in myself & my calibre to manage both of my passions intact!
.
Convinced!?
How did Aaruthra begin?
April, 2018Started an Art Page to keep track of my daily artwork.
.
.
June, 2018First logo design order!
.
.
August, 2018
Started getting regular orders to design Logos & Wedding invites.
.
.
October 2018Developed 12 separate artwork & launched my first ever product,
The Art Calendar 2019!
It was a breakthrough product which sold out in Hundreds of copies!
.
.
December 2018Registered the brand name.
.
.
May 2022Launched the brand in London,UK and began Trade
&
And happily ever after.. I never stopped creating!
.
.
.
June, 2018
.
.
August, 2018
Started getting regular orders to design Logos & Wedding invites.
.
.
October 2018
It was a breakthrough product which sold out in Hundreds of copies!
.
.
December 2018
What are you
passionate about?
passionate about?
I’m passionate about getting inspired, creating whilst exploring life & passion. And that’s something I wanted to share with people!
Florals, then Abstract paintings, and then Landscapes, then wellness products!
What all can we find in Aaruthra?
Good question!
.
Its not a regular firm-like brand, I wanted it to be lively & humane-ly,
so you get to explore my world of inspirations & my perceptions through
my illustrations, designs & products.
.
I don't restrict much onto a particular genre or style or concept,
.
I explore, I learn, I get inspired, I create & try to inspire others over the same!
.
My Planners & Journals are thoughtfully idealised and developed on the thought of
'Celebrating Work, Creative spirit & Life on a day-to-day basis "
Hope you got to know me and the brand better:)
Thank you so much for stopping by!
- Preethika
